NASHVILLE, Tenn. – Tennessee Governor Bill Lee announced Tuesday a new ad campaign, “Choices”, to promote responsible decision-making by Tennesseans as the state continues to fight the spread of COVID-19. The ad will air across the state on broadcast, cable, and digital media.
“The most effective way for us to combat this virus is through individual Tennesseans making responsible decisions for the safety of themselves, their loved ones, and their neighbors,” said Lee. “Masks remain one the most effective, widely available tools as we await a safe, approved vaccine. We recognize that life looks different during a pandemic, and we’re encouraging Tennesseans that as they live their lives they make the responsible choice and choose to wear a mask.”
The PSA launches in tandem with a new COVID-19 website from the Tennessee Department of Health that provides Tennesseans with improved tools to make informed decisions for their health. The website can be found at https://covid19.tn.gov/.
The new ad campaign comes just days after a report from the White House Coronavirus Task Force told Tennessee a “statewide mask mandate must be implemented”. But, instead of doing that, Fox17 (WZTZ Nashville) is reporting that Lee is expected to extend the authority for county mayors to issue mask mandates through the end of the year.
You can watch the new ad below: